We’re excited to announce one of our newest alerts: Content Recommendation alerts. We’ve already rolled out these features to a select few of our beta clients and have been collecting feedback (as seen below). We hope you enjoy these new alerts as much as we do!
How do they work?
For the users that have been with us for a while, you may recall our Trending Alerts. However, a recurring feedback we received was that these alerts were neither necessarily useful nor actionable. You spoke, we listened!
To address this issue, we’ve transformed our old Trending alerts and developed them into more actionable Content Recommendations. As you will find below, we will only alert you about content relevant to the topics you are tracking and catch content at the start of a trend rather than after the trend already happens so that you can proactively capitalize on these marketing opportunities. The Content Recommendation alerts will surface up only the best content for you to share with your Twitter community and help you establish your brand as an industry thought leader. In short– it’s content your followers should love!
You’ll find three new types of Content Recommendation alerts:
1. Trending Links
We’ll notify you about any particular links to articles, photos, or videos that are trending within a particular topic you are tracking. That’s right. Instead of sending you generic links trending across all of Twitter, we have made our algorithms granular enough to send you links that are trending just within a particular topic or industry of your choice.
![Trending Links]()
- Here is an example of an alert that tells you what article is currently resonating best with your audience and presents them with an opportunity to post similar content to further engage their audiences.
2. Trending Hashtags
As mentioned in Hubspot’s “The Secrets Behind Social Media Today” Webinar (#WLW14), hashtags are a great way to discover and participate in important conversations happening within your industry. That’s why we’ve created a Content Recommendation alert notifying you about any key hashtags that are just starting to trend within your industry. We want to help you be one of the earlier thought leaders joining in on these pivotal conversations.
![Trending Hashtag]()
- On April 30, 2014, President Bill Clinton came to speak at Georgetown University. Before Twitter even blew up with tweets from the lecture attendees, we were able to catch a particular hashtag that was circulating most frequently among this audience. As a result, Georgetown was able to join in on this particular hashtag conversation to better engage their audience.
3. Popular Tweets
Our last Content Recommendation Alert will notify you whenever there is a very popular tweet that is being actively retweeted among members of your industry. Popular tweets will be an opportunity for you to understand which types of content members of your industry like to see, and engage in key conversations surrounding this tweet.
![Trending Tweet]()
- Here is an example of an alert that we sent to another user, the Consumer Electronics Association (CEA). As you can see in this alert, we’ve caught that this particular tweet from Intel was growing extremely popular among followers of the topic, Wearable Tech. Using this alert, CEA could quickly jump into the conversation by retweeting it, engaging with Intel (the original tweeter), or reposting content similar to this tweet. By repurposing and engaging with this tweet that has already shown traction among their audience, CEA has an even higher chance of increasing engagement with their followers.
We’d love to hear your thoughts on what you think regarding our latest alert. As always, feel free to say hello@encorealert.com, comment below, or tweet us @encore.
If you aren’t receiving alerts already and are interested in trying them out, sign up at encorealert.com!
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